Vincent Kapur's Blog (4)

The Last Frontier in Kerosene Replacement lies in Consumer Purchasing Behavior!

Social enterprises have made great progress is developing effective solar lighting alternatives to the dirty and costly kerosene prevalent in the homes of more than 1.2 billion people. Additionally, finance mechanisms have further improved the favorable lifetime costs of kerosene replacement. So why haven't these energy access solutions seen viral uptake among low-income consumers? 

Clearly, the answer lies in the behavior patterns of potential customers relative…


Added by Vincent Kapur on February 6, 2015 at 6:49pm — 2 Comments

Use Pull Marketing to scale Energy Access in the off-grid Developing World...

For social enterprises looking to scale their impact in the developing world, reaching new customers in Last-Mile markets is consistently a challenge. For these companies, especially in the area of Energy Access, much of the initial focus is on "pushing" products into new market geographies. This post examines the limitations of PUSH marketing and emphasizes not only the advantages of adapting PULL marketing strategies for the developing world, but also…

Added by Vincent Kapur on January 29, 2015 at 2:30pm — No Comments

If you plan construct a distribution network across the Last Mile, plan to make it last!

The title of this post seems obvious, but the topic of Last-Mile product delivery is make or break for social enterprises looking to create an impact in emerging markets. Finding a way to get their solutions in the hands of customers will cost time, effort, and lots of money. With this in mind, it is definitely worth rethinking distribution networks from right to left, even making alterations to the business model if necessary, so that SocEnts can practically set…

Added by Vincent Kapur on January 23, 2015 at 1:30pm — 2 Comments

Un-Conventional Wisdom: Take high-tech solar solutions to villages...

Social enterprises can not afford to allow conventional wisdom to hold back inspiration. In the field of energy access for villagers, conventional wisdom assumes that Village life = Low-Tech so therefore, only energy solutions which are low-tech are capable of taking firm roots among the lifestyles of rural populations. From this logic, many providers of solar solutions are driving toward simple solutions at low cost and away from alternatives which might be sophisticated, multi-functional,…


Added by Vincent Kapur on August 22, 2013 at 2:00pm — 2 Comments


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Sub standard solar products

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Solar Home Lighting System

Some area of Africa countries may have a higher demand of solar electricity other then lighting and…See More
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Job advert - Pico Solar Product Market Manager. Business Innovation Facility. Malawi

Pico Solar Products Market ManagerBIF (Business Innovation Facility) is a 5 year Programme funded…See More
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Off-grid Domestic Appliances: Which is better, Purchase or Rental?

Two competing models are emerging for provision of off-grid electricity systems in the Developing…See More
Nov 11, 2016

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